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APE: Stop Double Spacing Confirmed, How to Self Publish Without Looking It & Other Reasons Why You Must Read the Latest Book From Guy Kawasaki

APE (Author, Publisher, Entrepreneur) How to Publish a Book, by Guy Kawasaki & Shawn Welch  and I had to read it!

I enjoy writing and helping to get people get out of their own way; I have given some thought to writing a book on how I help people accomplish this, but that always sounded way too daunting. Then I read Kawasaki and Welch’s book, which reads like an instruction manual on how to navigate the world of self-publishing.

Make no mistake, they do not romanticize the effort that it takes and it is a bit overwhelming at first read, but VALUABLE? ABSOLUTELY!


  • Step by step from soup to nuts on what to do, where to look, what to look out for and why.
  • Great overview of the publishing world, how it works and why it works or worked the way it did (past and present)
    • this really helped give some perspective on the process and the market in general and how it has changed
    • it validated why eBooks are the here and now, especially if they are relevant
  • The book provides so much insight and clear direction, with lots of examples and pictures, you feel like you should have paid by the hour to a consultant.
  • Even with this book in your back pocket, you still have to be a writer, and a decent one at that. good news there is a great deal of focus on writing and grammar which I was pleased with (along with additional resources beyond this book).
  • Tons of recommended resources beyond this book from publishing to marketing/broadcasting, cover art to set up. These recommendations would take you hours on google to find and research, only to wonder who was paid for what or $$$ in trial and error or consultancy fees.
  • It is humorous, direct and shoots straight therefore although sometimes you feel overwhelmed up pops a comment that makes you smile even for a moment!
  • It is $9.99 on Amazon for Kindle hardly a major investment

Overall, great book I recommend reading 1st as an overview and then in concert with your efforts in writing your book!
APE: How to Publish a Book

Guy Kawasaki is the author of APE, What the Plus!, Enchantment, and nine other books. He is also the co-founder of, an “online magazine rack” of popular topics on the web. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Shawn Welch is the author of From Idea to App, iOS 5 Core Frameworks, and iOS 6 for Developers as well as the developer of several iOS apps. Previously he worked as a senior media-editor for Pearson Education. He also helped pioneer many of Pearson’s earliest efforts in iPad solutions. Welch has a BS from Kansas State University.

Best Kept Secret on Closing a Deal: Getting People to Like You

I was doing some of my daily reading and came across a great post by Guy Kawasaki on Increasing Your Likeability and I thought to myself, well, I like people to like me so how can I get them to like me more?

In his infograph there is a great tidbit on how Zappos has a turnover rate that is over 9% lower than the national average which I hope to get to addressing in a future post because what I really want to focus on is this, “the best negotiators spend 40% of their time finding shared interests with the other party.”


This is a very large number and to me makes perfect sense when I look at how I personally choose to build relationships and what my relationships look like with those I partner with whether as a vendor or customer. This is also the reason why so much business gets done on the golf course, well, maybe not but we now have data to take to our SVP or CFO as to why that expense really does have an ROI.

When you have shared interests with someone it is easier to relate to them, right? I don’t want you to run out and create a survey to send to your customers and prospects of their hobbies, I am sure they will see right through you.

How to create and understand shared interests? Much of this is sales 101:

  1. Ask open ended questions about events happening in your community such as a play, sports team or musical acts that are in town currently to see if there are shared interests.
  2. Are you involved in a Charity: Review their LinkedIn page for Board seats they hold especially involving charities is their an opportunity to share fundraising ideas?
  3. Open up and be personal: Talk about what you did over the weekend and open yourself up personally first but please use caution in the timing of this. You are not looking for a new best friend with someone you have just met, that makes everyone uncomfortable. “I was thinking of taking my family to the community theatre to see Peter Pan, have you been or heard any reviews” sounds much nicer than “I have 2 extra tickets to Peter Pan would you like to join my family and I.” Especially early on.
  4. Be sincere and genuine! No one wants to be sold to, ESPECIALLY when it comes to personal interests. If you see that they have a signed jersey from a team you despise, don’t fake it. If you find out that they love opera and you are clueless, don’t say that you love the opera, let them know that this is something you know nothing about and you are curious as to how they gained exposure to it.
  5. Write it down! The worst thing you could ever do is have a personal interchange with someone and then mix them up with someone else a few months down the road re: their favorite hobby or sports team.
  6. Know what you are good at but don’t flaunt it. If you are an expert on local restaurants, where the best deals are, specialty beers, etc… Share your knowledge but don’t be pushy. If you become a resource to your potential customer they will be reaching out to you sooner than you know, even if it is on the best red wine!
Here is the infograph from Guy Kawasaki’s post, isn’t it fabulous!

Enchantment - Increase Likability

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