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Job Search Terms – What is that? Don’t I Just Apply for the Job I Want?

Job Search Terms – What is that? Don’t I Just Apply for the Job I Want?

NO – that is the long and short of it.

Recruiters – agency or in-house all use key words and search terms when sourcing for resumes. Where are they looking these days? Beyond Careerbuilder, Monster and the industry specific job boards you are posting, we are also looking at Indeed (yes you can post your resume to Indeed), LinkedIn, Google and Google+, Facebook Branch Out, the list goes on and on. So first be sure that you are present and accounted for on all of the sites. Next, you need to really look strongly at your resume. This can be very overwhelming, I know. I have hundreds of tips and suggestions for resume but for this we are going to stick to key words and search terms.

There are lots of posts on this topic and you should by now understand that recruiters and hiring managers use similar search technology (that is more sophisticated) that you might use to find a fine dining restaurant in Seattle that is kid friendly and has a vegan menu. The point is that we are looking for is something very specific and with some work and adjustments in our search can typically find what we are looking for whether it is a restaurant or a SVP of Sales in Finance or an Administrative Assistant with Direct Marketing experience.

The key is to review job descriptions that you find yourself qualified for, don’t worry if the company, location or compensation are right, just look for well detailed job descriptions for which you are qualified and review them for key words. I will use what would appear to be a very simple job title, Administrative Assistant, which returned 44k results on Indeed. Just by looking at job titles some stand out to me that you want review and be sure you have in your resume right away. If they don’t apply, please don’t compromise your integrity by adding them.

Key word examples for Administrative Assistant:

  • Titles: Executive, Senior, International, Global, Operations Coordinator, Support
  • Tasks/Skills: Travel Arrangements, Organization, Calender Management, Correspondence, Marketing, Bookkeeping, Order Supplies, Inventory Management, Planning, Meeting Set up, Virtual Meetings, Coordination, Proposals, Call Routing, Filing
  • Software: Word, Excel, Go2Meeting, Visio, Outlook, HTML
  • Industry Specific Titles/Software/Tasks/Certificates: Be sure to use the acronym and the spelled out versions of certificates and programs in your resume. Are you a legal secretary and have your ALS be sure to write it out as well. If you have a customized software system put the description in parenthesis after the title of it, example: Bullhorn (applicant tracking system)

When you are reviewing the descriptions and relaying the information back to your resume be clear and quick to the point. Don’t use an excessive amount of wordy sentences. Be sure that your resume is something that can be skimmed over quickly and has the key points requested in most descriptions. If you are applying for an industry specific position such as legal, medical/healthcare, IT, manufacturing, accounting/finance be sure and add industry specific key words and details at minimum in your objective or purpose statements.

TIP: The more key words you have that match our search string the higher to the top of the list you will appear!

image borrowed from Wiley

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Have You Automated Your Job Search Too Much

Have You Automated Your Job Search Too Much

We have the ability to get all kinds of jobs emailed to us daily or weekly from places like Careerbuilder, Monster, Flip Dog, and Indeed, but my question is are you even looking at these and responding appropriately?

 

DON’T APPLY FROM YOUR PHONE

Why? Because completing the application is only 1 part of the process. Let me refresh your memory:

  1. Find a job you are interested in applying for.
  2. Research via LinkedIn & the web more information about the company, department & HR
  3. Review your resume against the job description and be sure that at least 4-5 of the key points of the description match your resume. If not add them in (if you have the skills & experience)
  4. Be sure that you have the minimum qualifications that they are asking for
  5. Take the key points & any qualifications you have above the minimum and compose a cover letter that includes one or 2 fast facts from the research you did as to why this is a good fit for you & vice versa.
  6. Send resume & cover letter per their request method
  7. Follow up in one week with a voicemail or email stating the date you sent your application/resume, your x years experience and that fast fact you included in your resume. Keep your voicemail to under 60 seconds and include your phone number.
  8. Connect with the hiring manager or HR professional on LinkedIn and be sure to point out that they can get a sneak peak at your references on LinkedIn if they would like.
Phew… See, I kept it under 10 but it is a lot of work. This is for every job that you are truly interested in getting an interview with. I know it is overwhelming and you are tired of getting your hopes up just to loose out in the final interview stages to another candidate. If you are getting calls for interviews and making it that far it is purely a matter of fit for that particular company which you cannot take personally. If you are making it to second round, you are doing all the right things, I promise or they wouldn’t have called you back after they saw your resume or after the phone interview or after the first face2face.
Don’t just rely on exchanging emails with your Smartphone, one out of 1,000 jobs are most likely gotten this way (I just made that number up but I really think it is true).

You Are the Laziest Job Seeker EVER!

You Are the Laziest Job Seeker EVER!

I have to say, I have been a bit bogged down and late at returning calls, being pulled into too many directions lately, which is why my writing has slowed. Even though I have not been following up the way I would like with my candidates who are in process with me, I am still making an effort to be personal and detailed and if necessary apologetic. Yet, from job seekers, those passive and active alike, I am unimpressed by many.

Just in the last 2 weeks I have seen some atrocious responses both on the phone and via email regarding job postings. People, how many times do we have to tell you, write down the jobs you are responding to so that when I call you THE NEXT DAY or after the weekend, you know who the heck I am or can at least pretend!

Here are the email responses that I have seen from sales professionals in the 65-100k range responding to a direct email that has an extremely detailed job description with salary, benefits, industry and expectations in the 350+ word job posting. I point this out only because I know that there are a lot of scam and BS job postings and emails that get sent out, which is why I TOOK MY TIME to be as detailed as possible. So in return here is what I got (and these were people with good resumes):

  • I’m very interested in the attached information. Please let me know the next step.
  • I’ll talk to you!!
  • Hello–  I am interested in this position.
  • when is a good time
Please let me clarify that all 4 of the above were in response to very long, detailed emails that included my name and not ONE of these candidates addressed me with my name. They read what they wanted to and most likely responded from their phones. THEY did not sign their names or include their phone numbers which means that I had to go back to CareerBuilder to look them up… well guess what YOU MOVE TO THE BOTTOM OF THE LIST THAT WAY! Oh yeah and this is to assume that your email address comes over with your name or that I am going to search you by your email address.
Let me also say that the one fragmented sentence response is RIDICULOUS! Get a standard cover letter and copy and paste it and put my name in it at least! We know you are using it to send to all of your employers, that is ok, it makes us feel better.
We are looking for you to appear a bit interested, share some brief, but specific statements of why YOU would be good in X POSITION IN X TYPE OF INDUSTRY, or what ever it is you are responding to. If this is the type of follow up you have, seriously you are raising concerns as potential employees and I haven’t even spoken with you yet.
So I am not going to dig back through Careerbuilder to find you again, yes I most likely saved you in a folder or put you on my work list, but still, your lack of investment in the process makes me think you are flighty. A recruiter can be working on anywhere from 10-50 different jobs in all types of areas and requirements, move yourself to the top by selling yourself on the fact that you want the job. A recruiter doesn’t want to sell you on a job, they want to talk to you about your experience first, understand your expectations and experiences and then talk about the opportunity if it fits.
Do you know why they do this? So that you can’t tailor your answer to what you think they want to hear. It isn’t because they hold the key to some secret box with all of the jobs in the world, they just don’t have the time to dig through the fluff to get to what you are really after.
Even if you have 3 interviews this week and the job they are presenting is #3 on the list, if it is a job  you would like to hear more about then put your best foot forward if not, you don’t have a shot.
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