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APE: Stop Double Spacing Confirmed, How to Self Publish Without Looking It & Other Reasons Why You Must Read the Latest Book From Guy Kawasaki

APE (Author, Publisher, Entrepreneur) How to Publish a Book, by Guy Kawasaki & Shawn Welch  and I had to read it!

I enjoy writing and helping to get people get out of their own way; I have given some thought to writing a book on how I help people accomplish this, but that always sounded way too daunting. Then I read Kawasaki and Welch’s book, which reads like an instruction manual on how to navigate the world of self-publishing.

Make no mistake, they do not romanticize the effort that it takes and it is a bit overwhelming at first read, but VALUABLE? ABSOLUTELY!

Why?

  • Step by step from soup to nuts on what to do, where to look, what to look out for and why.
  • Great overview of the publishing world, how it works and why it works or worked the way it did (past and present)
    • this really helped give some perspective on the process and the market in general and how it has changed
    • it validated why eBooks are the here and now, especially if they are relevant
  • The book provides so much insight and clear direction, with lots of examples and pictures, you feel like you should have paid by the hour to a consultant.
  • Even with this book in your back pocket, you still have to be a writer, and a decent one at that. good news there is a great deal of focus on writing and grammar which I was pleased with (along with additional resources beyond this book).
  • Tons of recommended resources beyond this book from publishing to marketing/broadcasting, cover art to set up. These recommendations would take you hours on google to find and research, only to wonder who was paid for what or $$$ in trial and error or consultancy fees.
  • It is humorous, direct and shoots straight therefore although sometimes you feel overwhelmed up pops a comment that makes you smile even for a moment!
  • It is $9.99 on Amazon for Kindle hardly a major investment

Overall, great book I recommend reading 1st as an overview and then in concert with your efforts in writing your book!
APE: How to Publish a Book

Guy Kawasaki is the author of APE, What the Plus!, Enchantment, and nine other books. He is also the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Shawn Welch is the author of From Idea to App, iOS 5 Core Frameworks, and iOS 6 for Developers as well as the developer of several iOS apps. Previously he worked as a senior media-editor for Pearson Education. He also helped pioneer many of Pearson’s earliest efforts in iPad solutions. Welch has a BS from Kansas State University.

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